Most sentiment analysis tools have been developed to examine simple, clear, concise communications. The trouble is, most communications from governments, corporations and other organized groups are complex, nuanced and often use veiled language. This poses a unique challenge to those seeking to automate analysis of these complex communications. Prattle has developed a methodology to solve this problem. This talk will walk through how Prattle analyzes complex language from central banks and corporations around the world. The talk will also suggest other applications for this unique methodology.